What a Difference a Year Makes

Last year I panned Facebook’s first foray into online advertising.  I think Facebook is starting to demonstrate to me that they can get advertising right. I live in the UK, my wife is Canadian and I have a lot of Canadian friends on Facebook. Could it be that I’m being targeted by an airline that flies to Canada from the UK?


I might be reading too much into this – it might just be a regular campaign targeted at UK residents. It is much more difficult to infer if a Social Network advert is targeted or generic. With Google Adwords everything is out in the open, with Facebook it’s kept away from our prying eyes! I’ve flown with Zoom before, so the evolution of this would be whether I could be included or excluded based on my email address.

Actually, I just got this Ad – so it’s obviously pot luck for a married guy in his 20s like me!

Not so targeted...


No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: