A Frame Changer?

I remember being introduced to the concept of framing by a friend a couple of years ago when discussing the US presidential elections of 2004.

The New York Times depicted similar intensity among Republicans:

In one recent memo, titled ‘The 14 Words Never to Use,’ [Frank] Luntz urged conservatives to restrict themselves to phrases from what he calls … the ‘New American Lexicon.’ Thus, a smart Republican, in Luntz’s view, never advocates ‘drilling for oil’; he prefers ‘exploring for energy.’ He should never criticize the ‘government,’ which cleans our streets and pays our firemen; he should attack ‘Washington,’ with its ceaseless thirst for taxes and regulations. ‘We should never use the word outsourcing,’ Luntz wrote, ‘because we will then be asked to defend or end the practice of allowing companies to ship American jobs overseas.’

I hadn’t been planning to write anything about OpenSocial and facebook. But as fate would have it, two of my regular podcast listens touched on the subject of developing for facebook. Having the concepts explained again in a manner that assumed no prior knowledge was refreshing and after a period of reflection, I thought I’d give my johnny come lately views.

It is easy to forget just how far social networking has come in the past year, it’s easy to forget that MySpace were tired of companies piggybacking off them, it’s easy to forget that no one had a platform that developers could use to integrate their applications into a network less than a year ago.

It was facebook that changed the game, but it is OpenSocial that is changing  the frame.

In the blogosphere, it’s been argued that OpenSocial is a facebook killer, that facebook will be forced to join OpenSocial, that developers will desert facebook based on numbers.
I think users might need a bit more convincing. In social networking, users are king and their network is facebook’s castle.

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