Target Markets

When I accompany my wife to visit her family in Canada, I always find time to visit the bookstore. On my last trip I saw a copy of Napoleon Hill’s “Think and Grow Rich”. This book has been mentioned to me a couple of times, so I thought it would be worth a quick flick through. I found a business card on page 8 about a business opportunity and this really struck a chord with me.

I wonder if other professionals would find success by launching a similar marketing campaign. If someone picks up a book about how to be a better salesperson, they might be receptive to a business card from a sales coach. Sports, IT, Cooking, Relationships – I think the principle holds for the entire non-fiction section of a book store or library. It’s almost an off-line AdWords…

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