Facebook getting better at Adverts…

I complained about an advert Facebook served to me back in July. The advert wanted me to “scope out” people who would be “stoked” to meet me. I was greeted by the following advert by Facebook today…

This time they have used professional photography, but it still feels like my news feed… and I find this a bit deceitful. I’m not convinced users will want to share this advert (or any advert) with their closest chums. On the positive side, at least the advert is relevant this time (the link is for the UK site, not the US).

Target Markets

When I accompany my wife to visit her family in Canada, I always find time to visit the bookstore. On my last trip I saw a copy of Napoleon Hill’s “Think and Grow Rich”. This book has been mentioned to me a couple of times, so I thought it would be worth a quick flick through. I found a business card on page 8 about a business opportunity and this really struck a chord with me.

I wonder if other professionals would find success by launching a similar marketing campaign. If someone picks up a book about how to be a better salesperson, they might be receptive to a business card from a sales coach. Sports, IT, Cooking, Relationships – I think the principle holds for the entire non-fiction section of a book store or library. It’s almost an off-line AdWords…